• Our goal is providing nice and value articles, offering happiness to our customers when they enjoy our products.
  
• We manage to understand our customers and develop excellent new products to fit their needs through all available approaches.
  
• We promise to supply high quality products, giving our customers safe, healthy and good quality products.
  
• Honest is the basic spirit of our company. We would never deceive our customers by unrealistic propagandize.
  
• We keep respect of the legal right of customers, treating them friendly whenever disputes occur.
  
  

2. The basic attitude to channel cooperator

• We consider all agents and whole wholesalers as our cooperators of sweet business, working together to make our bright future.
  
• We pay attention to the essential benefits of our channel cooperators, never making use of our advantages to seize their own profits.
  
• We promise to provide the needed service to our channel cooperators so that they could escape from the unneeded risks.
  
• We work with channel cooperators to prompt our sales achievement through advisement, promotion and propagandize and other approaches.
  
• We cooperate with channel cooperators on the ground of long-term cooperation, cultivating brand sense, shouldering risks and sharing profits together.
  
  

3. The basic attitude to Providers

• Fujian Yake Food Co., Ltd. pays great attention to its business honor. It frees from disloyal promise, and would not sign any agreement that excesses its enduring capacity.
  
• Fujjian Yake Food Co., Ltd. recognize the delivery competence of providers. It demands the providers should guarantee the quality of the delivery goods, and quantity and the delivery time.
  
• To those providers, the company itself means less risks. So it requests the providers should provide the best dealing terms.
  
• Our company asks the providers to supply all kinds of information, for we think it is the essential additional values for business exchange.
  
• Our company think much of the advantages of the service providers, and we deal with them on the basis of the their service quality and results.
  
  

4. The basic attitude to competitors

• Our company respects the legal rights of competitors, and we avoid excess competition unilaterally.
  
• Our company gets the competition information by legal channels, not by ignominious ways to absorb talents.
  
• Our company take advantages of all legal ways and market indeed to take part in the competition, and it responses the competition measure for measure.
  
• Our company protects our own legal rights, and we hit all illegal in deeds which damaged the knowledge property right at all costs.
  
• Under the condition of BOTH WINNERS, we set up cooperation competition relationship with the competitors, helping to join in the competition.
  
  

5.The basic attitude to win

• We are running on the basis of corporation benefit, assessing the efficiency of all launch and getting out.
  We advocate economy and avoid waste. To any jobbery behavior, we amerce uncompromisingly.
  
• Our company attaches importance to long-term-win capacity of itself. We would not consider insignificant short-term strategic action.
  
• We use all produce and running sources in reason, exerting all value during their own period of validity.
  
• Our company pays a lot of attention on core business of food manufacture and divided sale, escaping from unlimited investment on the other business.
  
  

6. The basic attitude to the organization construction

• Our company pays attention to the organization construction, strengthening organization study and training, and making great efforts to build and upgrade organization competence.
  
• Our company places group spirit upon everything, claiming that each person in the organization should take the obligation for the growing of the group.
  
• Our company requests that every department and every people should actively assist others to complete their work when they fullfil their duty.
  
• Our company makes great efforts to build the healthy relationship among the departments and interpersonal relations, but prohibiting whipping together factions.
  
• Our company attaches importance to the rationality of the information exchange, reinforcing the information construction while insuring the information confidence.
  
  

7.The basic attitude to the team members

• Our company provides the pays to its employees according to their performance, making great efforts to improve their work competence.
  
• Our company could inspire the activity and creativity of its employees by authorization on the basis of efficient supervision.
  
• Our company makes great effort to construct the target management and performance test system , making comments on its members objectively.
  
• Our company attaches importance to the individual requirement and targets, and provide them with essential work and living conditions. ? Our company attaches importance to realistic performance, and give the opportunities to those who has good attitude towards their work..
  
  

8. The basic attitude to the nation and society

• Our company is passionate to our country, managing to make contribution to the prosperity of our nation through our own capacity.
  
• We thinks much of the international cooperation, but never bucking for the condition of whole foreign-owned or cooperation.
  
• Our company attaches importance to the community environment construction, definitely recognizing that community environment is the important element of the competition strategy.
  
• Our company devotes to the commonweal projects. We often participates in or supports different kinds of commonweal activities.
  
• Our company attaches importance to all kinds of public intermediary relationship, and try our best to maintain the good and long-term relations with all Medias.